Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series) |
 enlarge | Authors: Merlin Stone, Alison Bond, Bryan Foss
Publisher: Kogan Page Ltd
Category: Book
List Price: £22.50
Buy New: £17.67
You Save: £4.83 (21%)
New (22) Used (6) from £17.67
Avg. Customer Rating:  1 reviews
Sales Rank: 85343
Media: Paperback
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.1 x 1.2
ISBN: 0749442921
Dewey Decimal Number: 658.834
EAN: 9780749442927
ASIN: 0749442921
Publication Date: October 8, 2004
Availability: Usually dispatched within 1-2 business days
|
|
Similar Items:
|
|
Customer Reviews:
Combine market research and database analytics ! October 11, 2005
6 out of 7 found this review helpful
This book is the first to bring these two disciplines together. To achieve real consumer insights both are required, but required to work together (which they rarely do). The case studies in this book show how best practices are applied across different industries and throughout the world, using not only the latest techniques but also widely available tools. Reading this book can save you learning the hard way - gain years of insight and personal experience the fast way.
|
